This new and improved formula is highly pigmented for intense colour. The gloss is ultra-shiny, yet doesn't leave lips feeling sticky or tacky. It's been specially formulated with Vitamin E and Synthetic Beeswax for soft and supple lips. The improved applicator grabs the product for a one-swipe application and the defined tip of the applicator assists with ease of use. Free of talcs, bismuth and parabens. CCF and Vegan Certified.